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Waymaker Agency / The work behind the offer

Good ideas.
Real work.
A clearer way forward.

From enterprise experiences to a founder’s first launch. Explore the research, strategy, design, campaigns and systems that connect what people need with what a business can deliver.

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20+ yearsAshley’s cross-disciplinary experience
13 disciplinesOne connected view of the work
124 examplesCase studies, campaigns & project briefs
Fave summer campaign creativeNational Bank of Canada interface designsAI Side Hustle product marketing creative

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A few ways the work
comes together.

A lifecycle problem can also be a UX problem. A launch needs both a story and a working product. These examples show the connections.

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Browse both Ashley portfolios and the Wealth Experiment project catalog together. Filter by service, project name or the type of work you want to see.

Client work, Ashley’s prior enterprise and teaching experience, product work, independent campaign concepts and ongoing experiments are labeled separately. Each entry explains the contribution and the evidence available.

Showing 82 of 124 examples

Product & portfolio work · Case study

CoFounder OSS — brand & marketing kit

Developer-marketing kit for an open-source AI agent safety SDK. NPM publication, GitHub repo positioning, API documentation, architecture whitepaper, governance docs, and multi-provider competitor positioning (Anthropic, OpenAI, Google, xAI, Mistral, Cohere, Together, Groq, Ollama).

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Brand & Go-to-Market StrategyContent & Creative
Product & portfolio work · Case study

Waymaker AI — lifecycle marketing

A Day 0/2/4/7 onboarding welcome series for new Waymaker signups, replacing a single outdated welcome email with four touchpoints that orient new users and drive them to the same milestones the product already gamifies — Builder DNA, a first project, and their first week of use.

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Lifecycle MarketingContent & CreativeConversion Optimization & Analytics
Product & portfolio work · Case study

CodeTeachers — lifecycle marketing

A ready-to-send welcome email for the "welcome email from Ashley within 24 hours" already promised to parents on the registration confirmation page — venue, prep checklist, what to bring, and drop-off/pickup, personalized per camp (AI Creator Camp, AI Builder Bootcamp).

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Lifecycle MarketingContent & CreativeConversion Optimization & Analytics
Product & portfolio work · Case study

southflai.com — lifecycle marketing

A Beehiiv welcome email plus a 2-step automation for new South Florida AI & Tech Weekly subscribers — confirms the subscription, drives them to a real upcoming local event, then orients them to the rest of the ecosystem (Learn, CodeTeachers, Waymaker).

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Lifecycle MarketingContent & CreativeConversion Optimization & Analytics
Product & portfolio work · Case study

SEO — Content, Local & Authority Channels

The content engine is real and running — the blog isn't the bottleneck. The next layer is entity consistency and authority: getting Waymaker recognized as the same trusted business everywhere it shows up, and earning links from other people's pages instead of only publishing on our own.

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SEO & AI Search VisibilityContent & Creative