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Ashley’s prior experience · Case study

Disney Adventure Collection

Content-led product surface for Disney's adventure and travel collections. Mythic copy paired with curated imagery, integrated into the broader booking funnel.

Creative Director, UX/UI · Ashley Kays

UX Research & Product DesignContent & Creative
Disney Adventure Collection — portfolio work example
Walt Disney World · View image at full size ↗

01 / The context

The problem to work through.

Content-led product surface for Disney's adventure and travel collections. Mythic copy paired with curated imagery, integrated into the broader booking funnel.

02 / The contribution

What went into the work.

  • Integrated multiple travel product lines (Disney Cruise, Adventures by Disney, Aulani) into one surface
  • Storytelling-first IA designed for cross-sell and audience expansion
  • Worldwide rollout across Disney travel and adventure product lines, reaching millions of guests

03 / Documented work

What this example
demonstrates.

The source portfolio documents the deliverables and responsibilities below. No separate performance uplift is attributed to this project.

This work reflects Ashley Kays’s experience in the role described above. It is not presented as a commission awarded to today’s Waymaker Agency.

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See the detail.

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NCR Financial Wellness

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