Wealth Experiment & projects · Project brief
Secretly Domestic
Creative home projects, seasonal celebrations and approachable how-tos for people discovering the joy of making something special.
Project design & development · Ashley Kays
01 / The context
The question behind the project.
Would practical, no-pressure home ideas resonate with people new to making a home?
02 / The contribution
The project focus.
- Home ideas for people who didn’t expect to love home life.
03 / Work documented
What this example
demonstrates.
A project in the Wealth Experiment catalog. The test and measures below describe the experiment plan; revenue, traffic and customer results are not reported here.
The experiment plan
What to learn next.
The next test
Publish a handful of simple home how-tos and ask readers which ones they tried.
What to measure
Engagement, saves and return visits.
Explore the source work
