Wealth Experiment & projects · Project brief
Lucy & Luka
A family brand for children’s stories and keepsakes. Concept in development.
Project design & development · Ashley Kays
01 / The context
The question behind the project.
Can a pair of characters carry stories and keepsakes that families want to collect?
02 / The contribution
The project focus.
- A family brand for children’s stories and keepsakes. Concept in development.
03 / Work documented
What this example
demonstrates.
A project in the Wealth Experiment catalog. The test and measures below describe the experiment plan; revenue, traffic and customer results are not reported here.
The experiment plan
What to learn next.
The next test
Publish a first story and a printable keepsake, then gather feedback from parents and grandparents.
What to measure
Downloads, return visits, and requests for the next story.
Explore the source work
