Product & portfolio work · Campaign study
Waymaker Agency — campaign strategy
A clear diagnosis and a concrete first improvement can make an existing customer journey easier to act on.
Campaign strategy · Copy · Creative direction · Ashley Kays
01 / The context
The problem to work through.
Qualified paid-service conversion
02 / The contribution
What went into the work.
- Website visits. Leads coming in. Still too few sales?
- Audience: B2B founders and growth teams with traffic or leads that are not turning into enough customers.
- Search-ad copy, keyword and negative-keyword planning.
- Social creative, landing-page direction and a measurement plan.
03 / Campaign assets / planned test
What this example
demonstrates.
Campaign assets and a proposed test plan. Forecasts and budgets are planning assumptions; realized campaign results are not supplied.
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