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Ashley’s prior experience · Case study

Disney Vacation Ownership

Bringing an emotional travel brand into a clear, connected digital planning experience.

Creative Director, UX/UI · Ashley Kays

UX Research & Product DesignBrand & Go-to-Market StrategyContent & Creative
Disney Vacation Ownership — portfolio work example
Walt Disney World · Disney Vacation Club · View image at full size ↗

01 / The context

The problem to work through.

A broad family of vacation experiences needed an experience that supported both inspiration and practical exploration.

02 / The contribution

What went into the work.

  • Designed landing pages, experience-planning surfaces, and storytelling-led journeys.
  • Connected visual design and content architecture across vacation collections.
  • Balanced a distinctive consumer brand with useful navigation and discovery.

03 / Documented work

What this example
demonstrates.

Delivered connected planning screens, landing pages and storytelling-led journeys across vacation collections.

This work reflects Ashley Kays’s experience in the role described above. It is not presented as a commission awarded to today’s Waymaker Agency.

A closer look

Inside the work.

Disney Vacation Ownership — additional work example 1
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Disney Vacation Ownership — additional work example 2
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Explore the source work

See the detail.

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Connected work.

Ashley’s prior experience · Case study

NCR NextGen ATM

End-to-end ATM software UX for NCR's next-generation banking platform. Touchscreen-first interaction, tablet-style flexible UI, iconography + animations library built in HTML/CSS, and the global look and feel deployed across NCR's ATM fleet.

Explore the work
UX Research & Product Design
Ashley’s prior experience · Case study

NCR Financial Wellness

Integrated set of mobile tools to help bank customers save money — "First Digital" brand. Goal-setting UI ("Be Fully Prepared", "Smart Small", "Save Today for a Rainy Day"), Rainy Day Fund tracking, account overview, Earn Cash Back, and savings recommendations.

Explore the work
UX Research & Product Design