Product & portfolio work · Case study
Waymaker AI
A connected platform that helps people move from an idea to a product, a plan, and the next useful action.
Explore the workTransform / AI Transformation & Adoption
Put AI into the work your team already needs to finish.
Start with a real task and the people responsible for it. Redesign the workflow, choose appropriate tools, establish review points and teach the team how to evaluate the output.
The work we can do together
A practical scope.
A useful outcome.
- Workflow discovery and readiness review
- Practical AI use cases and prototypes
- Human review and quality criteria
- Team enablement and adoption plans
Define success before we start
What we would
look for.
- Time and effort on the target task
- Output quality and rework
- Repeat use by the people doing the work
The measures depend on your starting point, scope and available data. We agree on those together.
Relevant experience
See how it shows up
in the work.
Ashley’s prior experience · Case study
NCR Ask Kai
Integrating conversational banking tasks into a shared, multi-brand product experience.
Explore the workProduct & portfolio work · Case study
Cockpit + Practice Engine
Two production surfaces shipped in 2026: Project Cockpit, an orchestration layer that infers what stage a project is in and wires launch, marketing, and the product brain together — and Principles Into Practice, a learning engine that turns abstract principles into trackable daily reps.
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Wealth Experiment & projects · Project brief
AI Teachers
Practical AI training, worked examples, and working sessions for marketers, designers, consultants, and small teams.
Explore the work