Independent concept · Campaign study
Flatiron School — Product Design course
From noticing what’s broken in an app to being paid to fix it — with a portfolio that shows how you think.
Strategy, design and development · Ashley Kays
01 / The context
The problem to work through.
Qualified applications at a sustainable cost per applicant
02 / The contribution
What went into the work.
- Audience personas, buyer intent and search-keyword groups.
- Responsive search ads and social ad concepts.
- Testing and measurement framework.
03 / Work documented
What this example
demonstrates.
Independent concept, separate from Ashley’s documented teaching experience at Flatiron School. Forecasts are illustrative, not campaign results.
Independent creative work is shown to demonstrate approach and execution. Brand names identify the subject of the concept, not a client relationship.
Explore the source work
