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Vinyl Doctor Systems — brand & marketing kit

45+ year-old commercial upholstery brand. Built marketing site (Next.js 16), 11 SEO blog articles, full B2B sales-intelligence stack (RB2B + Leadfeeder + Snitcher visitor identification), Google Places lead-finder tool, admin pipeline dashboard, and modern GTM playbook on top of a legacy reputation.

Brand · Site · Content · B2B Sales Intelligence · Ashley Kays

Brand & Go-to-Market StrategyContent & Creative
Vinyl Doctor Systems — brand & marketing kit — portfolio work example
Florida's commercial upholstery brand · est. 1979 · View image at full size ↗

01 / The context

The problem to work through.

45+ year-old commercial upholstery brand. Built marketing site (Next.js 16), 11 SEO blog articles, full B2B sales-intelligence stack (RB2B + Leadfeeder + Snitcher visitor identification), Google Places lead-finder tool, admin pipeline dashboard, and modern GTM playbook on top of a legacy reputation.

02 / The contribution

What went into the work.

  • Established 1979 · 2,000+ restaurants serviced · 24–48hr standard turnaround · regional FL/GA/VA coverage
  • Live site (vinyldr.waymaker.cx) + 11 SEO articles + visitor ID across 3 providers + lead-finder tool + admin dashboard
  • Complete kit: brand, audience, services tiers, content engine, lead magnets, B2B funnel, local SEO, sales intel, email sequences, sales scripts, metrics, 90-day roadmap

03 / Documented work

What this example
demonstrates.

The source portfolio documents the deliverables and responsibilities below. No separate performance uplift is attributed to this project.

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Connected work.