Product & portfolio work · Campaign study
CodeTeachers — campaign strategy
Parents want screen time to lead somewhere they can see: a project, a new skill and the confidence to keep trying.
Campaign strategy · Copy · Creative direction · Ashley Kays
01 / The context
The problem to work through.
Parent program inquiry
02 / The contribution
What went into the work.
- From player to creator.
- Audience: Parents of children ages 8-18 in Palm Beach County and families considering live online coding classes.
- Search-ad copy, keyword and negative-keyword planning.
- Social creative, landing-page direction and a measurement plan.
03 / Campaign assets / planned test
What this example
demonstrates.
Campaign assets and a proposed test plan. Forecasts and budgets are planning assumptions; realized campaign results are not supplied.
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