Wealth Experiment & projects · Project brief
Silly Snoot
Playful finds for pets and the people who love them. Concept in development.
Project design & development · Ashley Kays
01 / The context
The question behind the project.
Can a playful pet brand build a following with curated finds and funny moments?
02 / The contribution
The project focus.
- Playful finds for pets and the people who love them. Concept in development.
03 / Work documented
What this example
demonstrates.
A project in the Wealth Experiment catalog. The test and measures below describe the experiment plan; revenue, traffic and customer results are not reported here.
The experiment plan
What to learn next.
The next test
Publish a small curated gift guide and invite readers to share their pets.
What to measure
Guide clicks, submissions, and newsletter signups.
Explore the source work
