Wealth Experiment & projects · Project brief
Black Friday Sale
Gift ideas, shopping plans, free creative downloads, and ways to make holiday shopping more thoughtful and fun.
Project design & development · Ashley Kays
01 / The context
The question behind the project.
Can useful product context help shoppers compare seasonal offers?
02 / The contribution
The project focus.
- A possible shortcut to more thoughtful seasonal shopping.
03 / Work documented
What this example
demonstrates.
A project in the Wealth Experiment catalog. The test and measures below describe the experiment plan; revenue, traffic and customer results are not reported here.
The experiment plan
What to learn next.
The next test
Build a focused shopping guide with dated, verified prices and clear comparison criteria before publication.
What to measure
Reader usefulness, click-through and accuracy of deal information.
Explore the source work
