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BumpBestie — brand & marketing kit

Complete brand + product + marketing kit for the gamified pregnancy companion app. Match-3 puzzles unlock real weekly pregnancy content. 52-week journey map. Daily dashboard. Pregnancy journal with photos. Live React Native app with Skia-powered game canvas.

Brand · Product · Marketing System · Ashley Kays

Brand & Go-to-Market StrategyContent & Creative
BumpBestie — brand & marketing kit — portfolio work example
Gamified pregnancy journey app · "Candy Crush meets What to Expect" · View image at full size ↗

01 / The context

The problem to work through.

Complete brand + product + marketing kit for the gamified pregnancy companion app. Match-3 puzzles unlock real weekly pregnancy content. 52-week journey map. Daily dashboard. Pregnancy journal with photos. Live React Native app with Skia-powered game canvas.

02 / The contribution

What went into the work.

  • 15-section kit: brand snapshot, positioning, voice, visual identity, logo concepts, mascot suite, brand mood, product surfaces, audience, content, lead magnets, acquisition, email sequences, applications, 90-day roadmap
  • Full brand identity: 5-color palette (Coral Hug · Peach Glow · Warm Cream · Sage Green · Soft Lavender), Poppins Rounded + Inter typography, 5-mascot icon suite
  • Built on the live BumpBestie React Native app (Expo + Skia + Supabase) — the kit documents the brand and product as one unified system

03 / Documented work

What this example
demonstrates.

The source portfolio documents the deliverables and responsibilities below. No separate performance uplift is attributed to this project.

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Connected work.