Client work · Campaign study
HCIM — search, LinkedIn & thought leadership
Connect the administrative problems payer teams recognize to a clear SymKey story and a useful sales conversation.
Strategy · Messaging · Creative · Content planning · Ashley Kays
01 / The context
The problem to work through.
Help claims, provider data, authorization and eligibility teams understand where workflow automation fits.
02 / The contribution
What went into the work.
- Four responsive search ad sets organized by payer workflow.
- Personas, search intent, keywords and a measurement plan.
- LinkedIn creative, conference content and a thought-leadership calendar.
03 / Client campaign assets
What this example
demonstrates.
Client campaign assets and planning are available to review. These materials do not establish realized paid-media performance.
A closer look
Inside the work.
Explore the source work
