Independent concept · Campaign study
Flatiron School — campaign strategy
A career change becomes easier to imagine when the next step is a concrete skill and a project worth showing.
Campaign strategy · Copy · Creative direction · Ashley Kays
01 / The context
The problem to work through.
Qualified admissions inquiry
02 / The contribution
What went into the work.
- Build what comes next.
- Audience: Adults comparing software engineering training and practical paths into building software.
- Search-ad copy, keyword and negative-keyword planning.
- Social creative, landing-page direction and a measurement plan.
03 / Campaign assets / planned test
What this example
demonstrates.
Independent portfolio concept. Not commissioned by or affiliated with the featured brand. No spend, sales or ROAS is claimed.
Independent creative work is shown to demonstrate approach and execution. Brand names identify the subject of the concept, not a client relationship.
Explore the source work
