Independent concept · Campaign study
Nested Bean — campaign strategy
The most meaningful family moments are often the ordinary ones. A practical outfit can belong in the memories without becoming the story.
Campaign strategy · Copy · Creative direction · Ashley Kays
01 / The context
The problem to work through.
Bodysuit purchase
02 / The contribution
What went into the work.
- Little moments. Everyday comfort.
- Audience: Parents and gift shoppers choosing everyday baby clothing.
- Search-ad copy, keyword and negative-keyword planning.
- Social creative, landing-page direction and a measurement plan.
03 / Campaign assets / planned test
What this example
demonstrates.
Independent portfolio concept. Not commissioned by or affiliated with the featured brand. No spend, sales or ROAS is claimed.
Independent creative work is shown to demonstrate approach and execution. Brand names identify the subject of the concept, not a client relationship.
Explore the source work
