Client work · Campaign study
Fave — brand, content & paid media
A colorful consumer-brand campaign connecting brand storytelling, search intent, creator content and the retailer purchase journey.
Explore the workSkip to workGood ideas.
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Waymaker Agency / The work behind the offer
Good ideas.
Real work.
A clearer way forward.
From enterprise experiences to a founder’s first launch. Explore the research, strategy, design, campaigns and systems that connect what people need with what a business can deliver.
20+ yearsAshley’s cross-disciplinary experience
13 disciplinesOne connected view of the work
124 examplesCase studies, campaigns & project briefs
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A lifecycle problem can also be a UX problem. A launch needs both a story and a working product. These examples show the connections.
Client work · Case study
AstraLynk — lifecycle marketing
Connecting the invitation, registration, and activation experience for an actor audition platform.
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National Bank of Canada
Extensive usability testing and observation for National Bank of Canada through NCR, focused on behavior, friction, understanding, and adoption.
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Client work · Campaign study
HCIM — search, LinkedIn & thought leadership
Connect the administrative problems payer teams recognize to a clear SymKey story and a useful sales conversation.
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Ashley’s prior experience · Case study
Thinkful — custom curriculum development
Custom curriculum development for Thinkful, focused on UX Design and Data Engineering.
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Product & portfolio work · Case study
Waymaker AI
A connected platform that helps people move from an idea to a product, a plan, and the next useful action.
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Browse both Ashley portfolios and the Wealth Experiment project catalog together. Filter by service, project name or the type of work you want to see.
Client work, Ashley’s prior enterprise and teaching experience, product work, independent campaign concepts and ongoing experiments are labeled separately. Each entry explains the contribution and the evidence available.
Showing 67 of 124 examples
Wealth Experiment & projects · Project brief
Waymaker
An AI cofounder and connected workspace for making a plan, building on an idea and deciding what to do next.
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Wealth Experiment & projects · Project brief
Waymaker Agency
Focused help with strategy, design, marketing, and AI, starting with where customers get stuck.
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AI Side Hustle
Practical AI training, templates and starter ideas for turning an existing skill into a useful service.
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Wealth Experiment & projects · Project brief
The Family Group Chat
Things worth sharing: family ideas, conversation starters and little rituals that bring people closer.
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Wealth Experiment & projects · Project brief
My Wishbook
A Christmas wishbook for grown-ups to gather gift ideas, plan surprises, and make a little family magic.
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Wealth Experiment & projects · Project brief
Cofounder
Developer tools and an AI guardrails framework for adding controls and safeguards to agent workflows.
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Wealth Experiment & projects · Project brief
LoveCoach
Small ways for couples to connect, with daily check-ins, thoughtful gestures and date ideas that fit into everyday life.
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Wealth Experiment & projects · Project brief
JobCoach
Job-search resources, interview preparation, and practical AI tools for exploring your next career move.
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Wealth Experiment & projects · Project brief
SalesCoach
Sales planning tools and playbooks for following up, spotting lead leaks, and keeping a healthier pipeline.
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Wealth Experiment & projects · Project brief
CodeTeachers
Project-based coding, design and AI learning for kids and families, with camps, clubs and creative projects in Palm Beach County.
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Memorably
A possible home for the stories you don’t want to lose.
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Wealth Experiment & projects · Project brief
Feeling Crafty
Seasonal crafts, treats, party ideas, and small creative projects for making something personal.
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Wealth Experiment & projects · Project brief
NeuroCoach
Care-navigation resources, planning tools, and support for people and families exploring neurodivergence and mental health.
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Wealth Experiment & projects · Project brief
RelationshipCoach
Conversation prompts, listening exercises and everyday practices that help partners make more room for understanding each other.
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Wealth Experiment & projects · Project brief
Mama Bestie
A welcoming resource for the seasons of motherhood, with parenting guides, planning ideas and everyday family inspiration.
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Waymaker Whitelabel
Bring the Waymaker experience into your own brand.
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Wealth Experiment & projects · Project brief
StartupCoach
Guidance, planning tools, and AI workflows for exploring a business idea and deciding what to try next.
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Wealth Experiment & projects · Project brief
Automately
Workflow guides and planning tools for applying AI and automation to the tasks that take up your day.
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Wealth Experiment & projects · Project brief
MarketingCoach
Marketing strategy, lifecycle systems, practical AI, and focused coaching for small business owners.
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Wealth Experiment & projects · Project brief
Black Friday Sale
Gift ideas, shopping plans, free creative downloads, and ways to make holiday shopping more thoughtful and fun.
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Wealth Experiment & projects · Project brief
Viral on TikTok
Curated viral finds and buying guides that help readers go from “I saw that” to a more informed shopping decision.
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Wealth Experiment & projects · Project brief
Makeup Is Life
A beauty discovery experience with product guides, inspiration and room to explore a personal style.
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Wealth Experiment & projects · Project brief
Viral Beauty
An editorial guide to trending makeup, skincare and fragrance, making beauty discovery easier to browse.
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Wealth Experiment & projects · Project brief
Cyber Monday Sale
A focused shopping edit that helps people compare online finds, explore gift ideas and plan seasonal purchases.
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Wealth Experiment & projects · Project brief
AI Cofounder
Practical ideas for using AI as a thinking partner in planning, productivity, marketing, and building.
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Wealth Experiment & projects · Project brief
AI Design Code
Practical projects and workflows for turning design skills into working products with help from AI.
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Wealth Experiment & projects · Project brief
AI Teachers
Practical AI training, worked examples, and working sessions for marketers, designers, consultants, and small teams.
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Wealth Experiment & projects · Project brief
Build a Product
Learn by building. Live sessions, recordings and worksheets make the steps from an idea to a working product easier to follow.
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Wealth Experiment & projects · Project brief
Fabulous Life
An editorial destination for small, intentional upgrades to everyday life, from personal style to beautiful living.
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Wealth Experiment & projects · Project brief
Grandma Knows Best
Warm stories, everyday wisdom and practical ideas, with Birdie as a welcoming guide to making life a little more meaningful.
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Wealth Experiment & projects · Project brief
Holiday Secrets
Holiday ideas, gift guides and free printables that help hosts and gift-givers make a little magic without the last-minute rush.
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Wealth Experiment & projects · Project brief
My Cooking Era
Approachable cooking, holiday treats, hosting ideas, and small wins for building confidence in the kitchen.
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Wealth Experiment & projects · Project brief
My Grammy Era
A lifestyle journal for a new chapter of grandmotherhood, bringing together family, meaningful moments and everyday joy.
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Wealth Experiment & projects · Project brief
PopPop Events
Turn a celebration idea into a clear next step. A colorful South Florida event-styling site with galleries, services and an instant-quote entry point.
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Wealth Experiment & projects · Project brief
Secretly Domestic
Creative home projects, seasonal celebrations and approachable how-tos for people discovering the joy of making something special.
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Wealth Experiment & projects · Project brief
South Florida AI
A local starting point for AI learning, events, careers, and connecting with other South Florida builders.
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Wealth Experiment & projects · Project brief
UXDesignCoach
UX learning, design practice, coaching, and thoughtful ways to bring AI into product design.
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Wealth Experiment & projects · Project brief
Outcome Driven
Teardowns, playbooks, and working notes on customer journeys, lifecycle marketing, and experience design.
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Wealth Experiment & projects · Project brief
Affiliate Coach
Coaching and resources for product selection, content, publishing, traffic, and affiliate tracking.
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Instructional Design
Turning what you know into learning experiences people actually finish.
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Wealth Experiment & projects · Project brief
Teacher Tools
Classroom tools, printables, lesson planning, and practical AI resources to make more room for teaching.
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Wealth Experiment & projects · Project brief
AI Freelancer
Guides, planning tools, and workflow ideas for shaping a freelance offer and finding a first client.
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Wealth Experiment & projects · Project brief
AI Product Manager
AI workflows, coaching, and prototyping resources to help product managers explore ideas and make clearer decisions.
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Wealth Experiment & projects · Project brief
Ecom Coach
Ecommerce coaching and implementation focused on conversion, customer journeys, lifecycle marketing, and margins.
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Wealth Experiment & projects · Project brief
Be an Influencer
Curated research, content-planning tools, and first-post ideas for exploring your own voice as a creator.
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Wealth Experiment & projects · Project brief
CreativeMama
Abbey’s creative brand: colorful projects, celebrations, party ideas, and ways to make family memories.
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Autobros
Real cars, real people, bigger dreams — car culture, builds, and gear for enthusiasts.
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Bruisey & Grandma
A grandparent-and-grandchild adventure, coming soon.
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Age in Reverse
An educational look at everyday habits linked to healthy aging. Concept in development.
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Wealth Experiment & projects · Project brief
AI Superpower
An AI tool and MCP directory, with prompts, learning resources, and workflows organized around real work.
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Lucy & Luka
A family brand for children’s stories and keepsakes. Concept in development.
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Silly Snoot
Playful finds for pets and the people who love them. Concept in development.
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Toddlers
Simple activities and ideas for the toddler years. Concept in development.
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Wealth Experiment & projects · Project brief
After 40
A resource for exploring healthy aging, everyday wellbeing, and questions to bring to a healthcare conversation.
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Crypto Coach
Explore Crypto Coach at cryptocoach.site.
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Wealth Experiment & projects · Project brief
Crypto Teachers
Beginner-friendly crypto lessons, practical learning tools, and safety resources for understanding digital assets without the hype.
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Perfect Body
Explore Perfect Body at perfectbody.site.
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Perfect Gift
Explore Perfect Gift at perfectgift.space.
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Shop Together
Explore Shop Together at shoptogether.online.
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Trading Coach
Explore Trading Coach at tradingcoach.site.
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Wealth Experiment & projects · Project brief
WebsiteTraffic
Traffic planning, SEO, AI search, and practical tools for finding visitors and improving the path from interest to action.
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Your Best Life
Explore Your Best Life at yourbestlife.store.
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Date Night Makeup
Makeup looks, tutorials, and ideas for every date night. Coming soon.
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Wealth Experiment & projects · Project brief
Date Night
Make a little time for each other. Explore Palm Beach date plans, restaurants and local guides, with filters and favorites that simplify planning.
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Wealth Experiment & projects · Project brief
Fun Things To Do
Make “what should we do?” easier to answer. Discover activities by who’s coming, time, place and budget, then save your favorite ideas.
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Wealth Experiment & projects · Project brief
The Wealth Experiment
Real builds, practical planning tools and lessons from bringing new ideas to life. A place to learn alongside me and try something of your own.
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Threadably
Turning one good idea into useful, human-edited content.
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