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Product & portfolio work · Case study

CoFounder OSS — brand & marketing kit

Developer-marketing kit for an open-source AI agent safety SDK. NPM publication, GitHub repo positioning, API documentation, architecture whitepaper, governance docs, and multi-provider competitor positioning (Anthropic, OpenAI, Google, xAI, Mistral, Cohere, Together, Groq, Ollama).

Brand · Developer Marketing · OSS Strategy · Ashley Kays

Brand & Go-to-Market StrategyContent & Creative

01 / The context

The problem to work through.

Developer-marketing kit for an open-source AI agent safety SDK. NPM publication, GitHub repo positioning, API documentation, architecture whitepaper, governance docs, and multi-provider competitor positioning (Anthropic, OpenAI, Google, xAI, Mistral, Cohere, Together, Groq, Ollama).

02 / The contribution

What went into the work.

  • Published @waymakerai/aicofounder-core + @waymakerai/aicofounder-react on NPM (MIT)
  • Full docs system: API reference, architecture, governance, whitepaper, roadmap
  • Positioned as safety-first ("not a ship-a-startup-in-30-min button") — credible to engineering teams

03 / Documented work

What this example
demonstrates.

The source portfolio documents the deliverables and responsibilities below. No separate performance uplift is attributed to this project.

Explore the source work

See the detail.

Explore the original portfolio work ↗Explore the product ↗

Connected work.