Independent concept · Copy sample
Disney Cruise Line — search ad copy
Cruise bookings
Strategy, design and development · Ashley Kays
01 / The context
The problem to work through.
Cruise bookings
02 / The contribution
What went into the work.
- Responsive search headlines and descriptions.
- Display paths and a campaign destination.
03 / Work documented
What this example
demonstrates.
Copy sample. No delivered media results are supplied. Independent brand concepts are not client commissions.
Independent creative work is shown to demonstrate approach and execution. Brand names identify the subject of the concept, not a client relationship.
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