Product & portfolio work · Case study
SEO — Content, Local & Authority Channels
The content engine is real and running — the blog isn't the bottleneck. The next layer is entity consistency and authority: getting Waymaker recognized as the same trusted business everywhere it shows up, and earning links from other people's pages instead of only publishing on our own.
Growth · Content · Local SEO · Ashley Kays
01 / The context
The problem to work through.
The content engine is real and running — the blog isn't the bottleneck. The next layer is entity consistency and authority: getting Waymaker recognized as the same trusted business everywhere it shows up, and earning links from other people's pages instead of only publishing on our own.
02 / The contribution
What went into the work.
- Shipped: an active blog content engine (40+ published posts) feeding the sitemap and AEO layer above
03 / Documented work
What this example
demonstrates.
The source case documents technical search foundations and published content. Traffic gains, rankings and AI citations are not established by these deliverables.
Explore the source work
