Independent concept · Campaign study
Allbirds — campaign strategy
Comfort matters most in the unplanned part of a day: another block, a second stop, a longer route home.
Campaign strategy · Copy · Creative direction · Ashley Kays
01 / The context
The problem to work through.
Purchase
02 / The contribution
What went into the work.
- Take the long way.
- Audience: Everyday walkers and travelers looking for versatile, comfortable casual sneakers.
- Search-ad copy, keyword and negative-keyword planning.
- Social creative, landing-page direction and a measurement plan.
03 / Campaign assets / planned test
What this example
demonstrates.
Independent portfolio concept. Not commissioned by or affiliated with the featured brand. No spend, sales or ROAS is claimed.
Independent creative work is shown to demonstrate approach and execution. Brand names identify the subject of the concept, not a client relationship.
Explore the source work
