Product & portfolio work · Copy sample

WebsiteTraffic.live — search ad copy

Growth-pack downloads

Strategy, design and development · Ashley Kays

PPC & Paid Social Content & Creative

01 / The context

The problem to work through.

Growth-pack downloads

02 / The contribution

What went into the work.

Responsive search headlines and descriptions.
Display paths and a campaign destination.

03 / Work documented

What this example
demonstrates.

Copy sample. No delivered media results are supplied. Independent brand concepts are not client commissions.

Explore the source work

See the detail.

Read the search ad library ↗

Connected work.

Product & portfolio work · Case study

Zero to One

A running, honestly-audited case study tracking real Waymaker side experiments from actual zero — not a highlight reel. First entry: found a live 9-hour production outage on one of them mid-writeup, root-caused it, and shipped the fix before publishing.

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Content & Creative Strategy & Fractional Leadership Websites & Product Development

Product & portfolio work · Case study

Waymaker AI — brand & marketing kit

Master brand kit covering 4 sub-launches: AI Sales Engine (consulting offer), Builder DNA (viral acquisition loop), Agency White-Label, and Two Mondays cohort. One brand voice, four monetization paths, multi-tenant funnel architecture.

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Brand & Go-to-Market Strategy Content & Creative

Product & portfolio work · Case study

CodeTeachers — brand & marketing kit

Brand kit for a 10-year STEAM education platform — K–12 and adult learners. Family-friendly tech voice, community-led growth, curriculum-as-marketing model. The original education brand that became the model for Two Mondays and future CodeTeachers ecosystem (Learn/Earn/Build/Guide).

Explore the work

Brand & Go-to-Market Strategy Content & Creative

WebsiteTraffic.live — search ad copy

The problem to work through.

What went into the work.

What this exampledemonstrates.

See the detail.

Connected work.

Zero to One

Waymaker AI — brand & marketing kit

CodeTeachers — brand & marketing kit

What this example
demonstrates.