Product & portfolio work · Case study
southflai.com — lifecycle marketing
A Beehiiv welcome email plus a 2-step automation for new South Florida AI & Tech Weekly subscribers — confirms the subscription, drives them to a real upcoming local event, then orients them to the rest of the ecosystem (Learn, CodeTeachers, Waymaker).
Lifecycle Strategy · Copywriting · Ashley Kays
01 / The context
The problem to work through.
A Beehiiv welcome email plus a 2-step automation for new South Florida AI & Tech Weekly subscribers — confirms the subscription, drives them to a real upcoming local event, then orients them to the rest of the ecosystem (Learn, CodeTeachers, Waymaker).
02 / The contribution
What went into the work.
- Built on the infrastructure already chosen (Beehiiv) instead of adding a new service
- Used real, verified event data for the event-nudge email rather than a generic CTA
- Also closed a second, parallel gap: reference copy for the RSVP-confirmation email promised on the Partner With AI event page
03 / Documented work
What this example
demonstrates.
Welcome-series and event-confirmation copy are documented. This is a historical lifecycle work example; current sending-platform configuration is not asserted.
Explore the source work
