Product & portfolio work · Case study
Zero to One
A running, honestly-audited case study tracking real Waymaker side experiments from actual zero — not a highlight reel. First entry: found a live 9-hour production outage on one of them mid-writeup, root-caused it, and shipped the fix before publishing.
Product · Engineering · Content · Ashley Kays
01 / The context
The problem to work through.
A running, honestly-audited case study tracking real Waymaker side experiments from actual zero — not a highlight reel. First entry: found a live 9-hour production outage on one of them mid-writeup, root-caused it, and shipped the fix before publishing.
02 / The contribution
What went into the work.
- Diagnosed and shipped a production fix for a live outage (Expo Router static-export crash) while auditing it, verified against current main before merging
- Audits four consumer experiments — thefamilygroupchat.xyz, southflai.com, mamabestie.com, codeteachers.com — plus the Waymaker flagship, for an honest infancy-to-growth record
- Published as a living entry, updated as each experiment progresses
03 / Documented work
What this example
demonstrates.
The source portfolio documents the deliverables and responsibilities below. No separate performance uplift is attributed to this project.
Explore the source work
