Client work · Case study
Children’s media startup — launch strategy
A launch strategy and acquisition journey for an AI-powered heritage storytelling platform.
Strategy · Funnel · Campaign planning · Ashley Kays
01 / The context
The problem to work through.
Give a new storytelling platform a clear acquisition path, campaign and follow-up sequence.
02 / The contribution
What went into the work.
- Launch strategy and acquisition funnel.
- Campaign calendar and documented handoff.
03 / Documented launch deliverables
What this example
demonstrates.
The existing agency portfolio reports delivery of the launch strategy and acquisition funnel. No campaign performance figures are supplied for this example.
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