Ashley’s prior experience · Case study
National Bank of Canada
Extensive usability testing and observation for National Bank of Canada through NCR, focused on behavior, friction, understanding, and adoption.
Explore the workBuild / UX Research & Product Design
Make complex experiences feel clear.
Research, product strategy and design belong together. We study real behavior, map the experience, test alternatives and design interfaces teams can build and maintain.
The work we can do together
A practical scope.
A useful outcome.
- Interviews, observation and usability testing
- Journeys, information architecture and prototypes
- Interaction design and accessible UI
- Design systems and implementation guidance
Define success before we start
What we would
look for.
- Task completion and usability
- Adoption and time to first value
- Customer and team feedback
The measures depend on your starting point, scope and available data. We agree on those together.
Relevant experience
See how it shows up
in the work.
Ashley’s prior experience · Case study
Disney Vacation Ownership
Bringing an emotional travel brand into a clear, connected digital planning experience.
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Ashley’s prior experience · Case study
NCR Design System + Mobile MVP
Comprehensive UI design system + iOS/Android MVP applications built on top of it. Hundreds of icons, typography, components, personas, user journeys — standardized across NCR product lines.
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Ashley’s prior experience · Case study
NCR Ask Kai
Integrating conversational banking tasks into a shared, multi-brand product experience.
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