Ashley’s prior experience · Case study
National Bank of Canada
Extensive usability testing and observation for National Bank of Canada through NCR, focused on behavior, friction, understanding, and adoption.
Creative Director, UX/UI · Ashley Kays
01 / The context
The problem to work through.
Banking experiences need to work for the people using them in real situations. Understanding hesitation, confusion, and workarounds is essential to improving the experience.
02 / The contribution
What went into the work.
- Conducted extensive usability testing and observational research for National Bank of Canada through NCR.
- Evaluated user behavior, usability, adoption barriers, and friction across the banking experience.
- Connected research findings to product and experience decisions.
- Brought a broader NCR research background working with contractors and psychologists in Scotland, Germany, and the United States, using heuristic evaluation, eye tracking, and other methods.
03 / Documented work
What this example
demonstrates.
Usability testing and observation for National Bank of Canada through NCR. Representative NCR interface imagery comes from my original work collection.
This work reflects Ashley Kays’s experience in the role described above. It is not presented as a commission awarded to today’s Waymaker Agency.
Explore the source work
