Client work · Case study
PopPop Events — brand & marketing kit
Complete brand + marketing kit for a luxury balloon decorating, event planning, and favors brand. Family-first voice, fun-luxury aesthetic, 5 content pillars, 30-day calendar, 10 ready-to-post captions, welcome email sequence, lead-magnet countdown checklist, and 90-day growth roadmap.
Brand Strategy · Marketing · Content System · Ashley Kays
01 / The context
The problem to work through.
Complete brand + marketing kit for a luxury balloon decorating, event planning, and favors brand. Family-first voice, fun-luxury aesthetic, 5 content pillars, 30-day calendar, 10 ready-to-post captions, welcome email sequence, lead-magnet countdown checklist, and 90-day growth roadmap.
02 / The contribution
What went into the work.
- 12-section kit Abbey can implement today — positioning, voice, visual identity, audience personas, content calendar, captions, landing page structure, email sequence, lead magnet, hashtags, growth roadmap
- Brand collateral I designed for her: logo marks, banner, triptych spread, quote graphics, about-page mockup — all integrated into the kit as the visual foundation
- Built on top of Abbey's real reach: 12K+ followers, 1,567 posts, 250+ events celebrated, 100% recommend rate. The kit doubles down on what's working.
03 / Documented work
What this example
demonstrates.
The source portfolio documents the deliverables and responsibilities below. No separate performance uplift is attributed to this project.
Explore the source work
