Client work · Case study
AstraLynk — lifecycle marketing
Connecting the invitation, registration, and activation experience for an actor audition platform.
Explore the workGrow / Lifecycle Marketing
Turn the next message into the next useful action.
Connect acquisition, onboarding, activation, retention and expansion. We examine the whole journey, then create the messages and triggers that help people get value from your product.
The work we can do together
A practical scope.
A useful outcome.
- Journey and lifecycle audit
- Email, SMS and in-product messaging
- Segmentation, trigger and CRM plans
- Onboarding, nurture, win-back and retention flows
Define success before we start
What we would
look for.
- Activation and time to value
- Qualified lead progression
- Retention, repeat purchase and expansion
The measures depend on your starting point, scope and available data. We agree on those together.
Relevant experience
See how it shows up
in the work.
Product & portfolio work · Case study
Waymaker AI — lifecycle marketing
A Day 0/2/4/7 onboarding welcome series for new Waymaker signups, replacing a single outdated welcome email with four touchpoints that orient new users and drive them to the same milestones the product already gamifies — Builder DNA, a first project, and their first week of use.
Explore the workProduct & portfolio work · Case study
CodeTeachers — lifecycle marketing
A ready-to-send welcome email for the "welcome email from Ashley within 24 hours" already promised to parents on the registration confirmation page — venue, prep checklist, what to bring, and drop-off/pickup, personalized per camp (AI Creator Camp, AI Builder Bootcamp).
Explore the workProduct & portfolio work · Case study
southflai.com — lifecycle marketing
A Beehiiv welcome email plus a 2-step automation for new South Florida AI & Tech Weekly subscribers — confirms the subscription, drives them to a real upcoming local event, then orients them to the rest of the ecosystem (Learn, CodeTeachers, Waymaker).
Explore the work