Product & portfolio work · Case study
CodeTeachers — brand & marketing kit
Brand kit for a 10-year STEAM education platform — K–12 and adult learners. Family-friendly tech voice, community-led growth, curriculum-as-marketing model. The original education brand that became the model for Two Mondays and future CodeTeachers ecosystem (Learn/Earn/Build/Guide).
Brand · Curriculum · Community · Growth · Ashley Kays
01 / The context
The problem to work through.
Brand kit for a 10-year STEAM education platform — K–12 and adult learners. Family-friendly tech voice, community-led growth, curriculum-as-marketing model. The original education brand that became the model for Two Mondays and future CodeTeachers ecosystem (Learn/Earn/Build/Guide).
02 / The contribution
What went into the work.
- 300% platform growth · 40% downtime reduction · 25% lift in course completion
- 10+ years of brand equity in a family-tech education niche
- 4-brand ecosystem roadmap (Learn / Earn / Build / Guide) on shared Waymaker infrastructure
03 / Documented work
What this example
demonstrates.
The source portfolio documents the deliverables and responsibilities below. No separate performance uplift is attributed to this project.
Explore the source work
