Wealth Experiment & projects · Project brief
Viral on TikTok
Curated viral finds and buying guides that help readers go from “I saw that” to a more informed shopping decision.
Project design & development · Ashley Kays
01 / The context
The question behind the project.
“I saw something interesting. Is it worth a closer look?” Can a short video plus an honest edit answer that faster than more scrolling?
02 / The contribution
The project focus.
- Good finds. Less scrolling.
03 / Work documented
What this example
demonstrates.
A project in the Wealth Experiment catalog. The test and measures below describe the experiment plan; revenue, traffic and customer results are not reported here.
The experiment plan
What to learn next.
The next test
Start with everyday upgrades, practical gifts, useful gadgets and beauty introductions. Pair each short video with a relevant, checked edit that links to the retailer.
What to measure
Clicks from video to edit to retailer, saves and reader feedback on whether a find was worth it.
Explore the source work
