Wealth Experiment & projects · Project brief
Viral Beauty
An editorial guide to trending makeup, skincare and fragrance, making beauty discovery easier to browse.
Project design & development · Ashley Kays
01 / The context
The question behind the project.
Which viral beauty products are actually worth trying, and for whom?
02 / The contribution
The project focus.
- The beauty finds everyone is talking about—looked at a little closer.
03 / Work documented
What this example
demonstrates.
A project in the Wealth Experiment catalog. The test and measures below describe the experiment plan; revenue, traffic and customer results are not reported here.
The experiment plan
What to learn next.
The next test
Review a small set of trending beauty products by skin type, price and ingredient notes, using sourced information before recommending any.
What to measure
Reader feedback, saves and relevant retailer clicks.
Explore the source work
