Reach people with a reason to act.
Choose buying intent, keyword themes, customer segments, geography, exclusions, and the channel that fits your offer.
PAID ADS + THE PATH TO CUSTOMERS
Turn paid clicks into
your next customers.
Google Ads and Meta Ads, landing pages, and lead follow-up—planned together to help established businesses win more qualified inquiries and sales. Work directly with Ashley from strategy through implementation.
No payment required for the free review. Keep the plan whether you hire us or use it yourself.
Work directly with AshleyOwn your accounts & planClear scope before you commit
BUILT AROUND THE WHOLE JOURNEY
Help the right people
take the next step.
For service businesses, B2B teams, and ecommerce brands with a real offer and a live website.
Make the click feel worthwhile.
Connect the ad promise to a focused landing page with relevant proof and a clear next step. Review the experience on mobile.
Make every inquiry count.
Check conversion tracking, lead quality, response ownership, and follow-up. Report the path toward sales and revenue.
START WITH THE RIGHT CHANNEL
A focused first test.
Google Search Ads
For demand people already express in searches. We connect buyer intent, responsive search ad copy, negative keywords, and landing pages.
Meta Ads: Facebook & Instagram
For offers that benefit from visual storytelling and creative testing. We plan the audience, offer, creative angles, and purchase or inquiry path together.
Microsoft Ads, LinkedIn, Shopping, and additional channels can be scoped when the audience, evidence, and budget justify them.
A CLEAR PLACE TO START
Get direction.
Then get it done.
All prices below are USD. Advertising spend is separate. Scope, access, timing, and the final fee are confirmed before work starts.
01 / FIND YOUR NEXT MOVE
Free Audit + Marketing Plan
$0
- One website and primary goal
- One ad platform reviewed when relevant data is available
- Three priority findings and fixes to consider
- A focused 30-day action plan
- Suggested first test and metrics
Recommendations and planning. Implementation is a separate paid service.
02 / BUILD THE FIRST CAMPAIGN
Campaign Launch Sprint
From $1,500 once
- One platform, one offer, up to three campaigns
- Audience or keyword strategy and exclusions
- Ad copy and two creative concepts using supplied assets
- One focused landing page improvement
- Conversion tracking setup or repair within existing tools
- Launch checks and a 30-day test plan
New websites, complex tracking integrations, video production, and media spend are quoted separately. Ongoing management is optional and separate.
03 / LEARN & IMPROVE
Ads + Conversion Management
From $1,250 /month
- One platform and up to three active campaigns
- Weekly spend and performance checks
- Search-term or audience refinement
- One focused ad or landing-page experiment per month
- Monthly results review and next-step plan
- Lead quality and follow-up recommendations
Setup is separate if required. More platforms, higher complexity, creative production, and implementation beyond the agreed experiment need a separate scope.
HOW WE WORK
Every step has a purpose.
Understand the business.
Review the customer, offer, existing data, sales process, and economics.
Make the path work.
Agree the scope. Check ads, landing page, tracking, and follow-up before launch.
Learn with a limit.
Run a focused test with a budget ceiling, a decision window, and a meaningful metric.
Use the evidence.
Keep, revise, pause, or scale based on lead quality, customer outcomes, and economics.
Before we work together.
What is included in the free audit and marketing plan?
A review of one website, one primary goal, and one ad platform if you already run ads. You receive three priority findings, a recommended first experiment, a 30-day action plan, and the metrics to watch. Account-level findings require data or read-only access arranged after your request. The instant planner is a separate self-assessment based only on your answers.
Do I need to be running ads already?
No. If you are preparing to launch, the review focuses on your offer, audience, landing page, tracking readiness, and channel fit. If the fundamentals or budget are not ready, the plan can recommend fixing those first.
Is the advertising budget included?
No. Media spend is paid directly to the advertising platform from your own account. Our service fee, any creative production, and third-party tools are separate. We agree a budget ceiling before campaigns run.
How soon can I expect results?
We first check access, tracking, the offer, and the customer journey. Learning speed depends on the budget, demand, conversion volume, and sales cycle. We agree a review window and decision criteria before the test; no revenue or ROAS result is guaranteed.
Who owns the accounts and work?
You own your ad accounts, tracking, approved creative, and the plan. You can see what is being tested and why. Ashley delivers the engagement through Waymaker Agency, with scope and price agreed before work starts.
How is this different from the $997 Growth Fix?
The free audit provides findings and a plan. Growth Fix is a paid working engagement that implements one agreed improvement. The PPC Launch Sprint builds a scoped campaign, and ongoing management supports testing and optimization over time.
Know what to fix.
Know what to test next.
Your free audit and 30-day marketing plan give you a practical starting point.
Get my free audit + plan →