Independent concept · Campaign study
Made In — campaign strategy
The aspiration is not owning another pan. It is making an ordinary dinner feel worth sitting down for.
Campaign strategy · Copy · Creative direction · Ashley Kays
01 / The context
The problem to work through.
Frying pan purchase
02 / The contribution
What went into the work.
- Make Tuesday taste like Saturday.
- Audience: Home cooks upgrading everyday cookware and shoppers considering a first stainless clad pan.
- Search-ad copy, keyword and negative-keyword planning.
- Social creative, landing-page direction and a measurement plan.
03 / Campaign assets / planned test
What this example
demonstrates.
Independent portfolio concept. Not commissioned by or affiliated with the featured brand. No spend, sales or ROAS is claimed.
Independent creative work is shown to demonstrate approach and execution. Brand names identify the subject of the concept, not a client relationship.
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