Wealth Experiment & projects · Project brief
After 40
A resource for exploring healthy aging, everyday wellbeing, and questions to bring to a healthcare conversation.
Project design & development · Ashley Kays

01 / The context
The question behind the project.
What would make this resource most useful to visitors?
02 / The contribution
The project focus.
- Explore After 40 at after40.store.
03 / Work documented
What this example
demonstrates.
A project in the Wealth Experiment catalog. The test and measures below describe the experiment plan; revenue, traffic and customer results are not reported here.
The experiment plan
What to learn next.
The next test
Define and validate a helpful first user experience.
What to measure
Useful visitor feedback and engagement.
Explore the source work


