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Ashley’s prior experience · Case study

NCR Digital Insight

Marketing + developer hub for NCR's FinTech app development platform. Brand expression, IA, copy direction, visual identity for an enterprise developer-facing surface — including API documentation, CSS components, and the public Digital Banking Design System.

Creative Director, UI/UX · Ashley Kays

UX Research & Product DesignBrand & Go-to-Market StrategyContent & Creative
NCR Digital Insight — portfolio work example
NCR — FinTech Developer Hub & Design System Docs · View image at full size ↗

01 / The context

The problem to work through.

Marketing + developer hub for NCR's FinTech app development platform. Brand expression, IA, copy direction, visual identity for an enterprise developer-facing surface — including API documentation, CSS components, and the public Digital Banking Design System.

02 / The contribution

What went into the work.

  • "Your Hub for Developing FinTech Apps" — positioning for the developer pillar
  • Multi-variant website mockups + public design-system documentation (API ref, CSS components)
  • Translated enterprise engineering capability into a marketing-facing developer story

03 / Documented work

What this example
demonstrates.

The source portfolio documents the deliverables and responsibilities below. No separate performance uplift is attributed to this project.

This work reflects Ashley Kays’s experience in the role described above. It is not presented as a commission awarded to today’s Waymaker Agency.

A closer look

Inside the work.

NCR Digital Insight — additional work example 1
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NCR Digital Insight — additional work example 2
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Explore the source work

See the detail.

Explore the original portfolio work ↗

Connected work.

Ashley’s prior experience · Case study

NCR NextGen ATM

End-to-end ATM software UX for NCR's next-generation banking platform. Touchscreen-first interaction, tablet-style flexible UI, iconography + animations library built in HTML/CSS, and the global look and feel deployed across NCR's ATM fleet.

Explore the work
UX Research & Product Design