Product & portfolio work · Case study
CodeTeachers — lifecycle marketing
A ready-to-send welcome email for the "welcome email from Ashley within 24 hours" already promised to parents on the registration confirmation page — venue, prep checklist, what to bring, and drop-off/pickup, personalized per camp (AI Creator Camp, AI Builder Bootcamp).
Lifecycle Strategy · Copywriting · Ashley Kays
01 / The context
The problem to work through.
A ready-to-send welcome email for the "welcome email from Ashley within 24 hours" already promised to parents on the registration confirmation page — venue, prep checklist, what to bring, and drop-off/pickup, personalized per camp (AI Creator Camp, AI Builder Bootcamp).
02 / The contribution
What went into the work.
- Closed a gap between a real promise on the live site and what actually existed — no automation, no written reference, before this
- Grounded every detail in what registration actually collects and what each camp actually includes, not invented content
- Recommended staying a manual, personal send for the founding cohort, with a concrete automation path (Resend on the existing Stripe webhook) scoped for later
03 / Documented work
What this example
demonstrates.
Welcome-email copy and an automation path were documented. The original recommendation was a personal manual send for the founding cohort.
Explore the source work
