Client work · Case study
AstraLynk — lifecycle marketing
Connecting the invitation, registration, and activation experience for an actor audition platform.
Lead Consultant — Lifecycle Strategy · Email · UX · Market Research · Ashley Kays
01 / The context
The problem to work through.
Email engagement alone did not explain why invited actors were dropping out before becoming activated users.
02 / The contribution
What went into the work.
- Mapped the full journey from invitation through registration, activation, and the founding-member survey.
- Used Mailchimp funnel data to diagnose the registration experience.
- Created a 12-email program across four creative directions and three interactive onboarding alternatives.
- Delivered market research and a roadmap for behavior-triggered messaging.
03 / Documented work
What this example
demonstrates.
Delivered a 12-email lifecycle program, three onboarding prototypes, market research and a roadmap for behavior-triggered messaging.
Explore the source work
