Wealth Experiment & projects · Project brief
Makeup Is Life
A beauty discovery experience with product guides, inspiration and room to explore a personal style.
Project design & development · Ashley Kays
01 / The context
The question behind the project.
What helps a beauty shopper choose something that fits their routine?
02 / The contribution
The project focus.
- A possible playground for beauty discovery and everyday creativity.
03 / Work documented
What this example
demonstrates.
A project in the Wealth Experiment catalog. The test and measures below describe the experiment plan; revenue, traffic and customer results are not reported here.
The experiment plan
What to learn next.
The next test
Test a focused beauty guide organized around a use case, with verified product details and clear sourcing.
What to measure
Guide engagement, helpfulness and interest in featured products.
Explore the source work
