Product & portfolio work · Case study
Waymaker AI
A connected platform that helps people move from an idea to a product, a plan, and the next useful action.
Product · Design · Engineering · GTM · Ashley Kays
01 / The context
The problem to work through.
Non-technical founders need more than disconnected answers. They need guidance that connects their goals, decisions, and work in progress.
02 / The contribution
What went into the work.
- Owned the roadmap, experience design, engineering, and go-to-market direction.
- Built Cameron with tool use, multi-turn memory, and voice, alongside Builder DNA and connected product surfaces.
- Developed an idea-to-live-URL pipeline, community features, and a modern Next.js, Vercel, and Supabase stack.
03 / Documented work
What this example
demonstrates.
Delivered 4+ production AI products in 12 months, spanning strategy, design, engineering and go-to-market execution.
Explore the source work
