Wealth Experiment & projects · Project brief
My Wishbook
A Christmas wishbook for grown-ups to gather gift ideas, plan surprises, and make a little family magic.
Project design & development · Ashley Kays
01 / The context
The question behind the project.
Can a more thoughtful gift experience make discovery feel personal again?
02 / The contribution
The project focus.
- Bring a little wonder back to finding the perfect gift.
03 / Work documented
What this example
demonstrates.
A project in the Wealth Experiment catalog. The test and measures below describe the experiment plan; revenue, traffic and customer results are not reported here.
The experiment plan
What to learn next.
The next test
Curate a focused seasonal gift collection for one recipient type and test which ideas people save or explore.
What to measure
Collection visits, useful gift feedback and outbound product clicks.
Explore the source work
