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Waymaker AI — brand & marketing kit

Master brand kit covering 4 sub-launches: AI Sales Engine (consulting offer), Builder DNA (viral acquisition loop), Agency White-Label, and Two Mondays cohort. One brand voice, four monetization paths, multi-tenant funnel architecture.

Brand · GTM · Content · Pricing · Ashley Kays

Brand & Go-to-Market StrategyContent & Creative
Waymaker AI — brand & marketing kit — portfolio work example
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01 / The context

The problem to work through.

Master brand kit covering 4 sub-launches: AI Sales Engine (consulting offer), Builder DNA (viral acquisition loop), Agency White-Label, and Two Mondays cohort. One brand voice, four monetization paths, multi-tenant funnel architecture.

02 / The contribution

What went into the work.

  • Builder DNA: assessment + 8 archetype share cards + edge-middleware OG metadata = conversion + viral loop in one surface

03 / Documented work

What this example
demonstrates.

The source portfolio documents the deliverables and responsibilities below. No separate performance uplift is attributed to this project.

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Connected work.