Wealth Experiment & projects · Project brief
My Grammy Era
A lifestyle journal for a new chapter of grandmotherhood, bringing together family, meaningful moments and everyday joy.
Project design & development · Ashley Kays
01 / The context
The question behind the project.
What do grandmothers want from a journal made for this chapter of life?
02 / The contribution
The project focus.
- A beautiful new chapter for grandmothers.
03 / Work documented
What this example
demonstrates.
A project in the Wealth Experiment catalog. The test and measures below describe the experiment plan; revenue, traffic and customer results are not reported here.
The experiment plan
What to learn next.
The next test
Publish journal pieces across grandchildren, family, faith, beauty and meaningful work, and ask readers which topics matter most.
What to measure
Reader engagement, subscriber interest and topic requests.
Explore the source work
