Product & portfolio work · Campaign study
Waymaker — campaign strategy
More possibilities can make action harder. A useful first step feels personal, bounded and possible today.
Campaign strategy · Copy · Creative direction · Ashley Kays
01 / The context
The problem to work through.
Completed Builder DNA assessment
02 / The contribution
What went into the work.
- One idea. A clearer next move.
- Audience: Aspiring founders and experienced professionals with ideas, competing priorities and uncertainty about where to start.
- Search-ad copy, keyword and negative-keyword planning.
- Social creative, landing-page direction and a measurement plan.
03 / Campaign assets / planned test
What this example
demonstrates.
Campaign assets and a proposed test plan. Forecasts and budgets are planning assumptions; realized campaign results are not supplied.
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