Product & portfolio work · Case study
AEO — Answer Engine Optimization
Technical search foundations that help visitors and crawlers identify the right business, find published pages and understand their subject. The work includes host-aware discovery files and published-content sitemap integration.
Growth · Technical SEO/AEO · Ashley Kays
01 / The context
The problem to work through.
Technical search foundations that help visitors and crawlers identify the right business, find published pages and understand their subject. The work includes host-aware discovery files and published-content sitemap integration.
02 / The contribution
What went into the work.
- Shipped: a host-aware /llms.txt endpoint following the emerging llms.txt convention (llmstxt.org) — gives AI crawlers a canonical, structured index of services, pricing, and positioning, and keeps agency.waymaker.cx and waymaker.cx from being conflated as the same product
- Shipped: sitemap auto-includes every published blog post with no manual step, so new citable content is discoverable immediately
03 / Documented work
What this example
demonstrates.
The source case documents technical search foundations and published content. Traffic gains, rankings and AI citations are not established by these deliverables.
Explore the source work
