Waymaker Agency / The work behind the offer

Good ideas.
Real work.
A clearer way forward.

From enterprise experiences to a founder’s first launch. Explore the research, strategy, design, campaigns and systems that connect what people need with what a business can deliver.

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20+ yearsAshley’s cross-disciplinary experience

13 disciplinesOne connected view of the work

124 examplesCase studies, campaigns & project briefs

National Bank of Canada interface designs

AI Side Hustle product marketing creative

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A few ways the work
comes together.

A lifecycle problem can also be a UX problem. A launch needs both a story and a working product. These examples show the connections.

Client work · Campaign study

Fave — brand, content & paid media

A colorful consumer-brand campaign connecting brand storytelling, search intent, creator content and the retailer purchase journey.

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Brand & Go-to-Market Strategy Content & Creative PPC & Paid Social

Client work · Case study

AstraLynk — lifecycle marketing

Connecting the invitation, registration, and activation experience for an actor audition platform.

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Lifecycle Marketing Content & Creative Conversion Optimization & Analytics

Ashley’s prior experience · Case study

National Bank of Canada

Extensive usability testing and observation for National Bank of Canada through NCR, focused on behavior, friction, understanding, and adoption.

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UX Research & Product Design Strategy & Fractional Leadership

Client work · Campaign study

HCIM — search, LinkedIn & thought leadership

Connect the administrative problems payer teams recognize to a clear SymKey story and a useful sales conversation.

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PPC & Paid Social Content & Creative Brand & Go-to-Market Strategy

Ashley’s prior experience · Case study

Thinkful — custom curriculum development

Custom curriculum development for Thinkful, focused on UX Design and Data Engineering.

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Custom Training & Curriculum UX Research & Product Design

Product & portfolio work · Case study

Waymaker AI

A connected platform that helps people move from an idea to a product, a plan, and the next useful action.

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AI Transformation & Adoption Websites & Product Development UX Research & Product Design

The complete collection

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Browse both Ashley portfolios and the Wealth Experiment project catalog together. Filter by service, project name or the type of work you want to see.

Client work, Ashley’s prior enterprise and teaching experience, product work, independent campaign concepts and ongoing experiments are labeled separately. Each entry explains the contribution and the evidence available.

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Showing 39 of 124 examples

Client work · Case study

AI Sales Engine — 14-Day Sprint

Diagnosing a stalled healthcare-automation pipeline and rebuilding the path from interest to a sales conversation.

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Brand & Go-to-Market Strategy Conversion Optimization & Analytics Automation & Marketing Operations

Client work · Case study

PopPop Events — brand & marketing kit

Complete brand + marketing kit for a luxury balloon decorating, event planning, and favors brand. Family-first voice, fun-luxury aesthetic, 5 content pillars, 30-day calendar, 10 ready-to-post captions, welcome email sequence, lead-magnet countdown checklist, and 90-day growth roadmap.

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Brand & Go-to-Market Strategy Content & Creative

Product & portfolio work · Case study

Waymaker AI — brand & marketing kit

Master brand kit covering 4 sub-launches: AI Sales Engine (consulting offer), Builder DNA (viral acquisition loop), Agency White-Label, and Two Mondays cohort. One brand voice, four monetization paths, multi-tenant funnel architecture.

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Brand & Go-to-Market Strategy Content & Creative

Product & portfolio work · Case study

CodeTeachers — brand & marketing kit

Brand kit for a 10-year STEAM education platform — K–12 and adult learners. Family-friendly tech voice, community-led growth, curriculum-as-marketing model. The original education brand that became the model for Two Mondays and future CodeTeachers ecosystem (Learn/Earn/Build/Guide).

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Brand & Go-to-Market Strategy Content & Creative

Product & portfolio work · Case study

BumpBestie — brand & marketing kit

Complete brand + product + marketing kit for the gamified pregnancy companion app. Match-3 puzzles unlock real weekly pregnancy content. 52-week journey map. Daily dashboard. Pregnancy journal with photos. Live React Native app with Skia-powered game canvas.

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Brand & Go-to-Market Strategy Content & Creative

Product & portfolio work · Case study

Link Summarizer — brand & marketing kit

Brand kit for an AI-powered link summarization and metadata API — Embedly alternative. Developer-first positioning, transparent pricing, embeddable widget, API + dashboard product surface.

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Brand & Go-to-Market Strategy Content & Creative

Client work · Case study

Vinyl Doctor Systems — brand & marketing kit

45+ year-old commercial upholstery brand. Built marketing site (Next.js 16), 11 SEO blog articles, full B2B sales-intelligence stack (RB2B + Leadfeeder + Snitcher visitor identification), Google Places lead-finder tool, admin pipeline dashboard, and modern GTM playbook on top of a legacy reputation.

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Brand & Go-to-Market Strategy Content & Creative

Product & portfolio work · Case study

CoFounder OSS — brand & marketing kit

Developer-marketing kit for an open-source AI agent safety SDK. NPM publication, GitHub repo positioning, API documentation, architecture whitepaper, governance docs, and multi-provider competitor positioning (Anthropic, OpenAI, Google, xAI, Mistral, Cohere, Together, Groq, Ollama).

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Brand & Go-to-Market Strategy Content & Creative

Ashley’s prior experience · Case study

Disney Vacation Ownership

Bringing an emotional travel brand into a clear, connected digital planning experience.

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UX Research & Product Design Brand & Go-to-Market Strategy Content & Creative

Ashley’s prior experience · Case study

NCR Digital Insight

Marketing + developer hub for NCR's FinTech app development platform. Brand expression, IA, copy direction, visual identity for an enterprise developer-facing surface — including API documentation, CSS components, and the public Digital Banking Design System.

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UX Research & Product Design Brand & Go-to-Market Strategy Content & Creative

Product & portfolio work · Case study

CodeTeachers

Building an education business through curriculum, a better learner experience, community, and marketing.

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Custom Training & Curriculum Brand & Go-to-Market Strategy Lifecycle Marketing

Independent concept · Campaign study

Flatiron School — campaign strategy

A career change becomes easier to imagine when the next step is a concrete skill and a project worth showing.

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PPC & Paid Social Content & Creative Brand & Go-to-Market Strategy

Product & portfolio work · Campaign study

CodeTeachers — campaign strategy

Parents want screen time to lead somewhere they can see: a project, a new skill and the confidence to keep trying.

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PPC & Paid Social Content & Creative Brand & Go-to-Market Strategy

Product & portfolio work · Campaign study

Waymaker — campaign strategy

More possibilities can make action harder. A useful first step feels personal, bounded and possible today.

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PPC & Paid Social Content & Creative Brand & Go-to-Market Strategy

Independent concept · Campaign study

Allbirds — campaign strategy

Comfort matters most in the unplanned part of a day: another block, a second stop, a longer route home.

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PPC & Paid Social Content & Creative Brand & Go-to-Market Strategy

Independent concept · Campaign study

Nested Bean — campaign strategy

The most meaningful family moments are often the ordinary ones. A practical outfit can belong in the memories without becoming the story.

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PPC & Paid Social Content & Creative Brand & Go-to-Market Strategy

Independent concept · Campaign study

Made In — campaign strategy

The aspiration is not owning another pan. It is making an ordinary dinner feel worth sitting down for.

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PPC & Paid Social Content & Creative Brand & Go-to-Market Strategy

Product & portfolio work · Campaign study

Waymaker Agency — campaign strategy

A clear diagnosis and a concrete first improvement can make an existing customer journey easier to act on.

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PPC & Paid Social Content & Creative Brand & Go-to-Market Strategy

Client work · Campaign study

Fave — brand, content & paid media

A colorful consumer-brand campaign connecting brand storytelling, search intent, creator content and the retailer purchase journey.

Explore the work

Brand & Go-to-Market Strategy Content & Creative PPC & Paid Social

Client work · Campaign study

HCIM — search, LinkedIn & thought leadership

Connect the administrative problems payer teams recognize to a clear SymKey story and a useful sales conversation.

Explore the work

PPC & Paid Social Content & Creative Brand & Go-to-Market Strategy