Product & portfolio work · Case study
CodeTeachers
Building an education business through curriculum, a better learner experience, community, and marketing.
Chief Marketing Officer (Founder) · Ashley Kays
01 / The context
The problem to work through.
A learning platform needs an effective path from initial interest to enrollment, continued participation, and completion.
02 / The contribution
What went into the work.
- Built learning pathways, curriculum, community, and event programming for K–12 and adult learners.
- Connected the brand, content, onboarding, and education experience.
- Expanded one education concept into a platform with 50+ learning products.
03 / Reported business results
What this example
demonstrates.
Reported in Ashley’s source portfolio: The education platform grew 300%, served 25,000+ learners and improved course completion by 25%. These are platform-level business results.
Explore the source work
