Client work · Campaign study
Fave — brand, content & paid media
A colorful consumer-brand campaign connecting brand storytelling, search intent, creator content and the retailer purchase journey.
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From enterprise experiences to a founder’s first launch. Explore the research, strategy, design, campaigns and systems that connect what people need with what a business can deliver.
20+ yearsAshley’s cross-disciplinary experience
13 disciplinesOne connected view of the work
124 examplesCase studies, campaigns & project briefs
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A lifecycle problem can also be a UX problem. A launch needs both a story and a working product. These examples show the connections.
Client work · Case study
AstraLynk — lifecycle marketing
Connecting the invitation, registration, and activation experience for an actor audition platform.
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National Bank of Canada
Extensive usability testing and observation for National Bank of Canada through NCR, focused on behavior, friction, understanding, and adoption.
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Client work · Campaign study
HCIM — search, LinkedIn & thought leadership
Connect the administrative problems payer teams recognize to a clear SymKey story and a useful sales conversation.
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Ashley’s prior experience · Case study
Thinkful — custom curriculum development
Custom curriculum development for Thinkful, focused on UX Design and Data Engineering.
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Product & portfolio work · Case study
Waymaker AI
A connected platform that helps people move from an idea to a product, a plan, and the next useful action.
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Browse both Ashley portfolios and the Wealth Experiment project catalog together. Filter by service, project name or the type of work you want to see.
Client work, Ashley’s prior enterprise and teaching experience, product work, independent campaign concepts and ongoing experiments are labeled separately. Each entry explains the contribution and the evidence available.
Showing 46 of 124 examples
Product & portfolio work · Case study
Waymaker AI
A connected platform that helps people move from an idea to a product, a plan, and the next useful action.
Explore the workProduct & portfolio work · Case study
CoFounder
Open-source AI agent guardrails SDK + CLI for safe AI-assisted development. Production-grade safety tooling — supports 9 LLM providers and integrates with the Vercel AI SDK, Supabase, LangChain, CrewAI, and Claude Code.
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Product & portfolio work · Case study
Builder DNA
Personalized AI archetype assessment with shareable cards and Vercel edge-middleware OG metadata. Conversion engine and viral acquisition loop in a single surface.
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Ashley’s prior experience · Case study
Disney Vacation Ownership
Bringing an emotional travel brand into a clear, connected digital planning experience.
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Ashley’s prior experience · Case study
Disney Adventure Collection
Content-led product surface for Disney's adventure and travel collections. Mythic copy paired with curated imagery, integrated into the broader booking funnel.
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Ashley’s prior experience · Case study
NCR NextGen ATM
End-to-end ATM software UX for NCR's next-generation banking platform. Touchscreen-first interaction, tablet-style flexible UI, iconography + animations library built in HTML/CSS, and the global look and feel deployed across NCR's ATM fleet.
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Ashley’s prior experience · Case study
NCR Financial Wellness
Integrated set of mobile tools to help bank customers save money — "First Digital" brand. Goal-setting UI ("Be Fully Prepared", "Smart Small", "Save Today for a Rainy Day"), Rainy Day Fund tracking, account overview, Earn Cash Back, and savings recommendations.
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Ashley’s prior experience · Case study
NCR NextGen Merchandising
Cloud-based inventory management system for retail merchandising. Mobile-first authentication, task management, "Release Price to POS", "Manual Scan", price changes, and end-to-end retail operations from user journeys through Android/iOS templates.
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Ashley’s prior experience · Case study
NCR Design System + Mobile MVP
Comprehensive UI design system + iOS/Android MVP applications built on top of it. Hundreds of icons, typography, components, personas, user journeys — standardized across NCR product lines.
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Ashley’s prior experience · Case study
NCR Digital Insight
Marketing + developer hub for NCR's FinTech app development platform. Brand expression, IA, copy direction, visual identity for an enterprise developer-facing surface — including API documentation, CSS components, and the public Digital Banking Design System.
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Ashley’s prior experience · Case study
NCR Self-Checkout
Self-checkout UX deployed at Publix, Target, CVS, and other major retailers. From the "Start Scanning" entry surface through item selection, payment, and assistance flows.
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National Bank of Canada
Extensive usability testing and observation for National Bank of Canada through NCR, focused on behavior, friction, understanding, and adoption.
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Ashley’s prior experience · Case study
Villageluxe
Mobile-first luxury rental app — high-end fashion and accessories. Editorial-led product surfaces, item discovery, collections architecture, and a brand voice tuned to luxury consumer expectations.
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Ashley’s prior experience · Case study
NCR product experiences
Creating consistent interaction systems for banking, retail operations, and everyday self-service.
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Ashley’s prior experience · Case study
Disney business intelligence
Product work focused on enterprise information discovery at large organizational scale.
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Ashley’s prior experience · Case study
NCR Ask Kai
Integrating conversational banking tasks into a shared, multi-brand product experience.
Explore the workAshley’s prior experience · Case study
Thinkful — custom curriculum development
Custom curriculum development for Thinkful, focused on UX Design and Data Engineering.
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Flatiron School — program instruction
Program instruction for Flatiron School, focused on Product Design.
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Wealth Experiment & projects · Project brief
The Family Group Chat
Things worth sharing: family ideas, conversation starters and little rituals that bring people closer.
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Wealth Experiment & projects · Project brief
My Wishbook
A Christmas wishbook for grown-ups to gather gift ideas, plan surprises, and make a little family magic.
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Wealth Experiment & projects · Project brief
LoveCoach
Small ways for couples to connect, with daily check-ins, thoughtful gestures and date ideas that fit into everyday life.
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Memorably
A possible home for the stories you don’t want to lose.
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Wealth Experiment & projects · Project brief
NeuroCoach
Care-navigation resources, planning tools, and support for people and families exploring neurodivergence and mental health.
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Wealth Experiment & projects · Project brief
RelationshipCoach
Conversation prompts, listening exercises and everyday practices that help partners make more room for understanding each other.
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Wealth Experiment & projects · Project brief
Mama Bestie
A welcoming resource for the seasons of motherhood, with parenting guides, planning ideas and everyday family inspiration.
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Wealth Experiment & projects · Project brief
AI Design Code
Practical projects and workflows for turning design skills into working products with help from AI.
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Wealth Experiment & projects · Project brief
Fabulous Life
An editorial destination for small, intentional upgrades to everyday life, from personal style to beautiful living.
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Wealth Experiment & projects · Project brief
Grandma Knows Best
Warm stories, everyday wisdom and practical ideas, with Birdie as a welcoming guide to making life a little more meaningful.
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Wealth Experiment & projects · Project brief
My Cooking Era
Approachable cooking, holiday treats, hosting ideas, and small wins for building confidence in the kitchen.
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Wealth Experiment & projects · Project brief
My Grammy Era
A lifestyle journal for a new chapter of grandmotherhood, bringing together family, meaningful moments and everyday joy.
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Wealth Experiment & projects · Project brief
UXDesignCoach
UX learning, design practice, coaching, and thoughtful ways to bring AI into product design.
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Wealth Experiment & projects · Project brief
AI Product Manager
AI workflows, coaching, and prototyping resources to help product managers explore ideas and make clearer decisions.
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Wealth Experiment & projects · Project brief
CreativeMama
Abbey’s creative brand: colorful projects, celebrations, party ideas, and ways to make family memories.
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Bruisey & Grandma
A grandparent-and-grandchild adventure, coming soon.
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Age in Reverse
An educational look at everyday habits linked to healthy aging. Concept in development.
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Lucy & Luka
A family brand for children’s stories and keepsakes. Concept in development.
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Toddlers
Simple activities and ideas for the toddler years. Concept in development.
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Wealth Experiment & projects · Project brief
After 40
A resource for exploring healthy aging, everyday wellbeing, and questions to bring to a healthcare conversation.
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Crypto Coach
Explore Crypto Coach at cryptocoach.site.
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Wealth Experiment & projects · Project brief
Crypto Teachers
Beginner-friendly crypto lessons, practical learning tools, and safety resources for understanding digital assets without the hype.
Explore the workWealth Experiment & projects · Project brief
Perfect Body
Explore Perfect Body at perfectbody.site.
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Shop Together
Explore Shop Together at shoptogether.online.
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Trading Coach
Explore Trading Coach at tradingcoach.site.
Explore the workWealth Experiment & projects · Project brief
Your Best Life
Explore Your Best Life at yourbestlife.store.
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Wealth Experiment & projects · Project brief
Date Night
Make a little time for each other. Explore Palm Beach date plans, restaurants and local guides, with filters and favorites that simplify planning.
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Wealth Experiment & projects · Project brief
Fun Things To Do
Make “what should we do?” easier to answer. Discover activities by who’s coming, time, place and budget, then save your favorite ideas.
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