Ashley’s prior experience · Case study
NCR Ask Kai
Integrating conversational banking tasks into a shared, multi-brand product experience.
Creative direction · UX / UI · Ashley Kays

01 / The context
The problem to work through.
Bank customers need to act on everyday intents without learning the bank’s information architecture.
02 / The contribution
What went into the work.
- Designed conversational entry points for transactions, cards, payments and assistance.
- Connected intent, action and confirmation within the banking interface.
- Applied a shared design system across North Bank and First Digital concepts.
03 / Work documented
What this example
demonstrates.
The portfolio includes interface screens and an experience model. The broader engagement value is not a measured result from this interface.
This work reflects Ashley Kays’s experience in the role described above. It is not presented as a commission awarded to today’s Waymaker Agency.
A closer look
Inside the work.
Explore the source work




