Ashley’s prior experience · Case study
NCR Financial Wellness
Integrated set of mobile tools to help bank customers save money — "First Digital" brand. Goal-setting UI ("Be Fully Prepared", "Smart Small", "Save Today for a Rainy Day"), Rainy Day Fund tracking, account overview, Earn Cash Back, and savings recommendations.
Creative Director, UI/UX · Ashley Kays
01 / The context
The problem to work through.
Integrated set of mobile tools to help bank customers save money — "First Digital" brand. Goal-setting UI ("Be Fully Prepared", "Smart Small", "Save Today for a Rainy Day"), Rainy Day Fund tracking, account overview, Earn Cash Back, and savings recommendations.
02 / The contribution
What went into the work.
- Designed a coherent system of consumer savings + goal-setting tools across mobile screens
- Friendly illustration system that softened a financial product without diluting trust
- Built on the NCR Design System for cross-product consistency
03 / Documented work
What this example
demonstrates.
The source portfolio documents the deliverables and responsibilities below. No separate performance uplift is attributed to this project.
This work reflects Ashley Kays’s experience in the role described above. It is not presented as a commission awarded to today’s Waymaker Agency.
A closer look
Inside the work.
Explore the source work
